In production continuously since 1972, Series I guitars are the classic Alembic guitar. We've refined them slightly over the years, but the essentials remain the same. We start with great single coil pickup sound with no hum thanks to our external "dummy" humcancelling pickup. The signal passes through our stereo electronics with each pickup using its own filter frequency and 3-position Q switch for crazy amounts of tone shaping.

Our woodworking is second to none. There are no shortcuts, no compromises, just good, solid craftsmanship. There's no secret to great woodworking, but you actually have to do it, and we deliver just that every day, every time.

The wood itself has a huge part to play in shaping the tone. Our wood selection is exhaustive, and we evaluate new varieties as they come to market. Nearly 40 years of careful listening to the wood's impact on the tone lets us guide you in selecting the right woods to give your guitar's natural tone something that you won't have to fight - it will be made to suit your needs.